Google’s Thomas Tran: Optimization for HubPages and AdSense

Hello Hubbers,

I’m Thomas, and I work for the AdSense team in Dublin, Ireland and today I’d like to talk to you guys about how to drive quality traffic to your Hubs so you can increase your AdSense ads click-through-rate (CTR), and earn more money. From your emails, there were a lot of questions related to getting more traffic to your Hubs as well as improving the search ranking of your posts. We’ll go over four different topics today that can help you tackle both those issues. If you’re not an AdSense user already click here to sign up! Now, lets go ahead and dive in!

1. Write authentic, non-scripted, easy-to-read and structured content.

The most important piece of advice I can give you about driving quality traffic is to write authentic, non-scripted, easy-to-read and structured content such as a guide to road tripping across America, tips on raising Nigerian drawf goats, or directions on conducting cool ice experiments with kids! Interesting content will gain recognition on its own. People want to read interesting, unique and original content, so according to the law of supply and demand, if you write that type of content, the readers will come! Hubbers, please remember this! This is GOLDEN!

The best way to apply this advice is surprisingly simple! All you need to do is write about topics that you enjoy, that you love, that you are passionate about. It could be your favorite hobby, your job, your travel, your favorite music style, how you learn to dance, cooking tips that your mom taught you.

Important: please check, double-check, even triple-check that the content of your Hubs comply with the Google AdSense Content Policies.

2. Get inspiration from Google AdWords Keyword tool and the Top Search Queries from the Google Webmaster Tools.

Try to think like a user. What kind of words or expressions will they use to look for your Hubs in Google? We have a couple of tools that can help you find topics that 1) are a bit lacking in inventory, and 2) have the highest search volumes. These tools are the Google AdWords Keyword tool and the top search queries from the Google Webmaster Tools. A lot of successful Hubbers and AdSense users have used these tools to find niche topics to write about. Go ahead and give these tools a try!

3. Use unique and accurate titles.

The best is to give each Hub a unique title so that Google can differentiate them from each other.

Titles should also be accurate and descriptive so that interested users know what your Hubs are about and click on them. But they should also be brief because Google will only show a portion of it in the search result if the title is longer than 60 characters including spaces.

4. Promote your Hubs internally and externally.

The web is made of countless hyperlinks. So linking your Hubs will help Google to evaluate how important your Hubs are which results in a better ranking in the search results.

Therefore, I strongly recommend that you link to your Hubs as much as possible within your own Hubs, other hubs, your sites, and other sites.

Back to the first tip, a good Hub with authentic, non-scripted, easy-to-read and structured content be naturally promoted by other Hubs and sites!

Tip: you can see which are the sites that link to your Hubs by using the Google Webmaster Tools. For more information, please visit this page.

I hope that these tips help you write great Hubs and will bring you more AdSense revenue. I know I’ve repeated this quite a few times but I can’t stress it enough – Focus on the quality of your content first and foremost! Afterwards the revenue will follow!

It was a great pleasure for me to come here on this blog and tell you about how AdSense can help you earn more money. To end this post, I’d like to thank you all from the AdSense Team in Dublin, Ireland, for using AdSense!

-Thomas

Thomas Tran has been working at Google since fall 2008. He works mainly in AdSense newbies education, social media metrics and personalized help in the interface. He is also supporting French speaking publishers. He has been playing volleyball for years and has studied in 3 different countries (France, Canada and China).

[Source : blog.hubpages.com]